Reduced by Design - Unilin
Project Type
Creative Campaign
Services
Creative Direction
Editorial Design
Exhibition Design
Motion Graphics
Signage
Video Production
Ripple collaborated with Unilin Insulation to create and launch their "Reduce by Design" embodied carbon campaign. From naming to brand direction, Ripple developed impactful graphics and messaging that highlighted Unilin's commitment to reducing embodied carbon in construction. The campaign targeted specifiers, emphasizing Unilin’s free technical advice to help navigate carbon reduction challenges. By showcasing best practices and the expertise of Unilin’s technical team, the campaign reinforced the company’s role as a trusted partner in achieving sustainability goals through informed insulation specifications.
Challenge
Unilin Insulation faced the challenge of communicating its technical expertise in reducing embodied carbon to specifiers. They needed a compelling campaign to convey their strategies, best practices, and technical advice while positioning themselves as industry leaders in sustainable construction solutions.
Process
Ripple partnered with Unilin Insulation to develop the "Reduce by Design" campaign, starting with the name and brand direction. We created striking graphics and tailored messaging that resonated with specifiers, emphasizing Unilin’s expertise in reducing embodied carbon. The campaign highlighted Unilin’s free technical support, providing actionable strategies and guidance to navigate carbon reduction complexities in construction. Ripple worked closely with Unilin’s team to ensure the campaign effectively communicated the importance of correct insulation specifications. This comprehensive approach positioned Unilin as a valuable resource for sustainable building practices.
The "Reduce by Design" campaign effectively positioned Unilin Insulation as a trusted partner in reducing embodied carbon in construction. Specifiers responded positively to the clear messaging and practical support offered through Unilin’s free technical advice. The campaign successfully showcased Unilin’s expertise, reinforcing their leadership in sustainable construction. By addressing the complexities of carbon reduction and offering actionable solutions, the campaign strengthened relationships with specifiers, increased brand visibility, and supported Unilin’s mission to drive sustainability in the construction industry through informed insulation practices.