Marpet-G FS Campaign
Project Type
Creative Campaign
Services
Creative Direction
Editorial Design
Exhibition Design
Motion Graphics
Signage
Video Production
Ripple supported Brett Martin in launching their plastic sheet product, Marpet-G, to the Italian market. The goal was to effectively communicate the product’s benefits through impactful visuals that resonated with the target audience. Ripple created striking conceptual imagery and exceptionally high-quality product photography, showcasing Marpet-G’s unique attributes such as durability, transparency, and versatility. The launch successfully positioned Marpet-G as a premium solution, enhancing Brett Martin’s brand presence in Italy.
Challenge
Brett Martin needed to introduce Marpet-G to the competitive Italian market, where clear communication of the product’s benefits was essential. The challenge involved creating visuals that emphasised the product’s durability, transparency, and versatility while appealing to a knowledgeable trade audience.
Process
Ripple devised tailored creative for Brett Martin’s Marpet-G launch in Italy, prioritising the product’s visual impact. We began by identifying key product benefits—durability, transparency, and versatility—and explored creative ways to convey these through conceptual imagery and photography. We produced striking visuals that showcased the product in real-world applications, ensuring the messaging resonated with the Italian audience. By combining exceptional product images with imaginative concepts, Ripple delivered a campaign that effectively highlighted Marpet-G’s unique attributes, reinforcing Brett Martin’s commitment to innovation and quality.
Outcome
The Marpet-G campaign successfully captured the attention of the Italian market, effectively communicating the product’s key benefits and positioning it as a premium solution. Ripple’s conceptual imagery and high-quality product photography elevated Brett Martin’s brand perception and drove engagement with the target audience. The campaign demonstrated the product’s technical advantages while appealing to the market’s aesthetic expectations. The successful launch of Marpet-G in Italy further solidified Brett Martin’s reputation for delivering innovative and high-performance products, paving the way for continued growth.
