Architects Pack - Keylite
Project Type
Creative Campaign
Services
Creative Direction
Editorial Design
Packaging Design
Video Production
Ripple partnered with Keylite Roof Windows to create a bespoke Architects Pack for architects and specifiers. The pack featured a brochure, a video card with an automatic play feature, and a high-quality custom box. Ripple managed the entire creative process, producing unique CGIs to showcase Keylite’s roof window solutions and scripting and storyboarding an engaging, informative video. This premium direct mail solution effectively highlighted Keylite’s innovative products while leaving a lasting impression on its target audience, reinforcing their market position as a trusted, forward-thinking brand.
Challenge
Keylite needed a standout direct mail solution to capture the attention of architects and specifiers. The challenge was to showcase their innovative roof window solutions in a way that was visually compelling, informative, and memorable while reinforcing their position as an industry leader.
Process
Ripple collaborated with Keylite to develop a high-impact Architects Pack that included a brochure, video card, and bespoke packaging. We created unique CGIs to demonstrate Keylite’s roof window solutions in realistic applications, ensuring clarity and visual appeal. Ripple also scripted and storyboarded a professionally produced video for the video card, delivering concise and engaging messaging. Every element of the pack was meticulously designed and produced to create a cohesive and premium impression. Ripple oversaw the entire creative output, ensuring the project met Keylite’s exacting standards and objectives.
Outcome
The Architects Pack successfully captivated Keylite’s target audience, elevating their engagement with architects and specifiers. Ripple’s bespoke creative approach—combining premium packaging, compelling CGIs, and an informative video—helped highlight Keylite’s innovative roof window solutions. The pack left a strong and lasting impression, reinforcing Keylite’s reputation as a leading provider in the industry. This direct mail campaign not only showcased the quality and versatility of their products but also enhanced Keylite’s brand image, driving interest and fostering stronger connections with their professional audience.
