Future First - Keystone
Project Type
Creative Campaign
Services
Creative Direction
Motion Graphics
Ripple partnered with Keystone to create the naming and creative platform for their group-wide sustainability strategy, Future First. This initiative aimed to unify Keystone’s sustainability goals under a clear and impactful identity. Ripple worked closely with Keystone to understand their sustainability vision, aligning it with their corporate ethos. Through a strategic and collaborative approach, we developed a name and visual identity that communicated Keystone’s commitment to sustainability. The launch of Future First successfully positioned Keystone as a forward-thinking organization prioritizing environmental responsibility across its operations and industry.
Challenge
Keystone sought to consolidate its sustainability efforts into a cohesive, impactful strategy while aligning with their broader corporate values. The challenge was to develop a name and creative platform that reflected their forward-looking vision and commitment to environmental responsibility across the organization and industry.
Process
Ripple collaborated closely with Keystone to create Future First, their group-wide sustainability strategy. We began with exploratory meetings to understand their sustainability goals and align them with Keystone’s corporate values. Using a strategic approach, Ripple developed multiple naming and creative concepts that resonated with Keystone’s vision. After refining the chosen concept, we crafted a comprehensive creative platform that included a compelling name, visual identity, and messaging. This ensured Future First effectively communicated Keystone’s sustainability commitment to employees, customers, and industry stakeholders, creating a unified and impactful strategy.
Outcome
The launch of Future First successfully unified Keystone’s sustainability efforts under a cohesive and compelling identity. Ripple’s work ensured the strategy was aligned with Keystone’s corporate ethos and effectively communicated their commitment to environmental responsibility. The creative platform elevated Keystone’s position as a forward-thinking leader in sustainability within their industry. Internally, the initiative fostered alignment and pride among employees, while externally, it enhanced Keystone’s reputation and engaged stakeholders. Future First now serves as a cornerstone for Keystone’s sustainability actions, solidifying their focus on building a better future.
