Ripple > Work > Brett Martin

Daylight Campaign

Project Type

Creative Campaign

Services

Creative Direction

Editorial Design

Exhibition Design

Motion Graphics

Video Production

Breakthrough at The Fit Show - Brett Martin Daylight Systems needed more than just a product launch—they needed impact. A brand offering that would stop, engage, and resonate with the industry.

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Challenge

Launching a new roof lantern range in a crowded, competitive space meant standing out wasn’t an option—it was a necessity. The visuals, the messaging, the experience—it all had to command attention and drive real engagement.

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Process

We moved fast, pushing creative boundaries to craft a launch campaign that hit hard. Partnering with top-tier CGI specialists, we developed hyper-realistic interior and exterior visuals that didn’t just showcase the product—they made it impossible to ignore. We built polished, high-energy animations that brought the roof lantern’s design and functionality to life. And to tie it all together, we designed a bold, eye-catching brochure—an essential tool that didn’t just inform but sold the vision.

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Outcome

At The Fit Show, Brett Martin’s launch didn’t just land—it dominated. Our creative assets pulled in crowds, sparked conversations and turned heads. The animations and visuals made an instant connection, while the premium brochure became the ultimate sales tool. The result? A launch that positioned Brett Martin as an industry leader, generated serious leads, and set the stage for long-term commercial success.

We don’t just create. We disrupt. We elevate. And we make brands unforgettable.

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