Kytun
Project Type
Brand Identity
Services
Branding
Creative Direction
Editorial Design
Motion Graphics
Forging a New Identity: Kytun
NorthWest Aluminium underwent a transformative rebrand to emerge as Kytun, a name and identity that better reflected its innovative product range and position as a market leader in aluminium building solutions. The rebrand aimed to enhance brand awareness and modernise its perception, aligning with its forward-thinking ethos.
Challenge
NorthWest Aluminium’s previous brand lacked the modernity and innovative appeal needed to reflect its cutting-edge aluminium solutions. The challenge was to create a cohesive, forward-looking identity that resonated with customers, improved market differentiation, and instilled pride among employees, ensuring alignment with company values.
Process
The three-month rebrand process of NorthWest Aluminium to Kytun began with exploratory meetings and workshops to identify core values and key brand positioning. Ripple conducted in-depth competitor research and collaboratively developed creative concepts. After aligning on the preferred direction, the branding was refined to ensure consistency across all applications, including logos, colours, and messaging.
Outcome
The rebrand from NorthWest Aluminium to Kytun successfully positioned the company as a forward-thinking leader in roofing solutions. The new identity achieved strong differentiation from competitors and resonated with both customers and employees. Internally, it fostered pride among staff and enhanced the company’s internal culture, creating a stronger sense of unity and purpose. Externally, the cohesive branding reinforced the company’s innovative ethos and market leadership. This rebrand has laid a solid foundation for continued growth, enabling Kytun to communicate its values and offerings effectively across all platforms.
