Brett Martin
Project Type
Brand Identity
Services
Branding
Creative Direction
Editorial Design
Motion Graphics
Signage
Brett Martin needed more than a rebrand — it needed a bold reinvention. The company was evolving, but its identity was stuck, tangled in a complex web of fragmented branding.
We dug deep, challenged assumptions, and reimagined Brett Martin as the global, people-driven, and quality-obsessed force it was meant to be. We stripped away the clutter, crafting a strong and timeless identity that unified its offerings and made them stand out.
The result? A brand that doesn’t follow the market. It moves it.
Challenge
Brett Martin’s brand identity had become outdated and overly complex, with a fragmented structure of divisional and product branding. To enhance brand awareness and perception, it needed a cohesive, standout identity that effectively communicated its global presence, people-focused values, and commitment to quality. The challenge was to unify its diverse offerings under a clear, compelling brand that resonated with both employees and stakeholders while strengthening its competitive position.
Process
We dug deep - challenging what was done before, dissecting competitors, and pushing boundaries.
Once the creative vision was locked, we refined every colour, and every application, ensuring the brand didn’t just fit touchpoints - it owned them. No stone was left unturned. A comprehensive brand guideline became the blueprint, driving consistency across print, digital, and physical landscapes.
But we don’t just create brands—we launch them with impact. The rollout stretched across brochures, trade show graphics, vehicle liveries, and digital platforms, every element charged with the new identity.
Outcome
The rebrand successfully distinguished Brett Martin from competitors, achieving the desired standout presence in the industry. Internally, it instilled a sense of pride among staff, fostering a stronger connection to the company’s identity. This internal branding uplift was especially crucial for a business centred on its people. The refreshed brand identity unified Brett Martin’s diverse product sectors while highlighting its commitment to quality, service, and professionalism. The project’s comprehensive execution provided a solid foundation for continued brand growth and future marketing initiatives.
